I hold a PhD in Journalism and Mass Communication from Acharya Nagarjuna University (ANU). I am the first recipient of a PhD in JMC from ANU. Academics is my passion — my first love. My mission in life is not merely to survive, but to flourish; and to do so with some zeal and style, I have been dedicating my personal and leisure time for academic research and teaching. I am a multifaceted mass communicator — holds master degrees in Public Relations, Psychology, Human Rights, English Literature, and Human Resources Management. Apart from securing an engineering degree in Electronics and Communications, I hold a few other Post Graduate Diplomas and Diplomas in Computer Science, Defence Studies and Facilities Management.
I have served previously as a Senior Non-Commissioned Officer with Indian Air Force for nearly two decades, and thereafter, I took up the responsibilities as a Senior Sub-Editor for the Hans India News Daily. I have authored and published many books. Additionally, I have also contributed chapters for several edited books. I have been one of the study material writers for Dr BR Ambedkar Open University, Hyderabad (BRAOU) and GITAM University, Visakhapatnam. I have been a regular columnist for the Hans India newspaper. Apart from publishing a few op-ed articles in the leading news dailies, I have also published numerous research articles and book reviews in the journals of national and international repute. I am a life member of the Public Relations Society of India (PRSI) in its Hyderabad Chapter. I have been serving as a peer reviewer for the International Journal of Social Science Studies (RedFame Publishing, US), Journal of Media Innovations (University of Oslo, Norway), and the International Journal of Social Media and Online Communities (IJSMOC by IGI Global, US). I have been categorised as a platinum level expert author by Ezine Articles. My research interests include New Information and Media Technologies, Social Media, Public Relations, Development Communication, International Communication, Media and Mediated Communication, Environmental Communication, Indian Traditional Media, and Communication for Social Change.
The objective of this website is to provide all my scholarly works at one place. Enjoy browsing this website!